Online Holiday Shopping with iPad Image

Small Business Saturday is just around the corner! Is your eCommerce store ready?

On Saturday, November 27th, shoppers will be searching for the perfect gifts. They will also be searching for products at a discount from their favorite brands. The shift toward online shopping has helped change the way we look for deals and discounts.

Small Business Saturday isn’t just for mom-and-pop shops anymore. Many online stores are hosting deals on products to attract new customers and highlight their products.

An eCommerce store can take advantage of Small Business Saturday to showcase its products with deal codes. The holiday is created to celebrate small businesses across the country, so what better way to market your store? Here are seven simple steps to success this holiday season.

7 Small Business Saturday Tips for eCommerce Sellers

For eCommerce sellers who think strategically, Small Business Saturday can be a massive opportunity. If you are looking to make it big this year – and deliver on your promises – it’s time to set up a strategy!

Prepare early by reviewing your inventory and product descriptions.

Small Business Saturday is an excellent opportunity for you to have your products readily available and meet any customer needs.

Ensure that your product descriptions are complete and up-to-date so that customers know exactly what they’re getting. This can become a significant snag in your ability to convert visitors to buying customers.

Also, ensure that your inventory is accurate and up-to-date to avoid unexpected sellouts that can hamper your sales potential.

Be sure to have all of your Small Business Saturday marketing in order.

Get the word out about Small Business Saturday.

The following are great and simple ways:

  • Blog posts
  • Social media messages (more on that below)
  • Email signatures

Make sure that your business is listed on any small business directories, many of which are free. This can help you get more exposure through your website or social media channels.

Check your customer service response time.

Make sure your customer service team is prepared. As eCommerce stores compete for their share of the holiday rush, it’s essential to have a well-equipped team.

By checking your response time, you will be confident that it will be quick if customers have any questions or need help checking out.

Keep tabs on the number of orders coming in from your website.

While Small Business Saturday is an excellent opportunity for you to get more visibility, it’s also important not to drop the ball on your other marketing efforts.

Your traffic may increase during this time of the year. Be prepared for order spikes. Further, keep track of the number of orders coming through your website.

Make sure you capture leads and add buyers to your email lists. This can help you plan your marketing strategy for the months to come!

Make sure you have enough packing materials at the ready.

If you’re expecting a large number of orders from your online store, make sure that you have enough packing materials at the ready. This can range from the right packaging supplies to proper shipping labels.

Today’s customers expect fast and efficient shipping on their products. You can meet these expectations by automating your shipping process and providing a range of options. The quicker you can get orders out, the better!

Have a social media plan in place.

Even before this weekend arrives, be sure to have a social media plan in place. It’s essential informing potential customers about Small Business Saturday early. Your customers will be excited about the upcoming discounts being offered.

Plus, if customers have questions about your products or are wondering where to find you on the big day, social media can be an excellent platform for doing just that!

Prepare For The Order Potential.

Tons of orders are great. Tons of orders without the capacity to handle them are not.

Be sure to have the technology in place so that you can manage the order volumes efficiently! Don’t forget about your website, inventory management systems, accounting software, and other systems that can help you deal with a massive increase in orders.

Don’t Miss Your Chance to Win Big on Small Business Saturday

eCommerce businesses that prepare now can be the big winners of eCommerce Small Business Saturday.

This is the perfect occasion to stand out from your competition and show all your customers just how much you appreciate their business. Start planning today, and you will be able to reap the rewards on November 27th – and beyond. Contact us today to see how GEODIS eLogistics can help you gain efficiencies and lower your shipping costs this season.